The Doom of Immediacy and The 10%

HBO Co-President Eric Kessler has some brave words to speak about cord-cutters:

HBO To Cord Cutters: You’ll Never See Our Shows

HBO has thrown its lot in with the Cable and Satellite companies, so it’s no surprise when he carries the party line:

Kessler is undaunted, saying HBO regards cord cutting as a temporary phenomenon that will go away once the larger economy improves.

I’m a cord cutter.  Last year I didn’t exist, according to the Cable companies.  This year, after my non-existent state was predicted to reach 10%, I am a temporary phenomenon.  If any of them asked, I would tell them what I am:  a constant media watcher/listener/reader who has figured out that immediacy is not important.

It started with VCR and then Tivo, ironically offered by Directv for my convenience.  It continued with the realization of how much a night at the ARC Cinema cost me.  It was switched on by Netflix, as my wife and I ran through six or more seasons of CSI and NCIS on the suggestion of friends.  At that point it was easy to drop Directv.  We never watched so why should we pay for it.

What Kessler and other Media Producers are trying hold on to (and monetize) is immediacy; the need to see it now, as it happens.  Their content has always been worth the most on first airing and their job is to wring the most out of it for the next 12 months.  Now, unfortunately for them, these cord cutters and theater avoiders are conceiving a different idea of what the content is worth.  We, the 10% (catchy isn’t it!) are saying “we’ll take the 12 month later value pack please.”